Welcome! It's great to meet you!
We want to interpret sustainable fashion in a new way!
So it's joyful, comfortable and affordable!
We founded in May 2019 in Berlin!
Hi! I am Nicola!
CLOTHING CAN GIVE SO MUCH JOY!
We can choose things, depending on our emotions. It can be new every day!
We can play with it to give us most happiness!
CLOTHING CAN BE ENPOWERING!
Clothing is the place in which we live. It covers our bodies almost all the time! If it feels beautiful, if it lets us breathe and move freely, it is empowering!
CLOTHING IS MORE ...
Clothing is more than just our appearance. It inspires us and others! It brings our inside out! It connects us with people! If we want, with people all around the world!!!
IT CAN BE JUST JOY!
If it is made without harming anything or anyone: neither nature nor other people, it is simply beautiful! And it can be done this way forever!
I was born in the south of Germany in Tuttlingen!
In August 1980!
I studied Fashion Merchandising and International Trade & Marketing at Fashion Institute of Technology in New York!
I did an internship with Escada, Hugo Boss, St. John Knits and Laurèl in all different departments! pattern making, production, marketing, PR, events, branding and sales! And I worked full-time for Brioni and two retail agencies!
In 2010 I began working as a self-employed designer! I created window display, stores and graphics for companies like Topshop, Swarovski, Escada, Mont Blanc, Galeria Kaufhof, Breuninger and Saks off 5th!
In 2017 Wework gave me the Community Giver Award Germany! It was a total surprise!
And it made me realise that I want to start what my heart had told me for so long: environmentally friendly and fair trade produced fashion, for joy!!!
It took some more months, and in May 2019, out of the blue! Dr. Matthias Bloechle offered to invest into my idea!
We founded. And began!